6 tips for selling your products with TikTok Shopping

6 tips for selling your products with TikTok Shopping

The aura of TikTok continues to grow, especially among Generation Z. Indeed, the social network brings together more than 1 billion active users per month and the hashtag #TikTokMadeMeBuyIt has over 14 billion views. At a time when social commerce is becoming a major challenge, the platform is becoming a must for brands.

Study: how Generation Z uses social networks in France

What are the criteria for using TikTok Shopping?

TikTok Shopping is available to Shopify merchants with a TikTok For Business account. Indeed, since 2020, the benchmark e-commerce platform has partnered with the Chinese social network. Merchants thus have the option of adding a shopping tab to their TikTok profile and synchronizing their product catalog with their account on the application. The objective: to implement a social commerce strategy.

From the Shopify admin, users can create, run, and optimize social media campaigns, including TikTok. But they also have the possibility of accessing performance indicators and analyzes of social data.

How to sell your products with TikTok Shopping

Here are some tips for selling your products on TikTok.

1. Determine your target

If you want to get started in social commerce on TikTok, it is important to know your target well. According to a study conducted by HypeAuditor in France, the platform is used mainly by the 13-17 and 18-24 age groups. It also tends to appeal to 25-34 year-olds. This information can thus help you to personalize your marketing strategy on the social network according to the defined target. Keep up to date with current trends and hashtags in order to integrate them into your communication strategy. For example, hashtags such as #Booktok are very popular on the platform.

2. Create diverse content

As on all social networks, it is essential to feed your TikTok account on a regular basis. The whole point is not to only offer content related to your brand, but rather to play with the codes of the platform and appropriate them. Depending on your target, integrate the trends and challenges on which users are most present in order to establish contact.

3. Tag your products on your videos

If there is one advantage that TikTok Shopping has, it is that of tagging its products on its videos. You can then stage a product in a creative and humorous way, and label the elements present in the content. The objective: to carry out product placement in a fun way.

4. Work with influencers

TikTok is a pool of influencers on many themes. The platform also has a tool, TikTok Creator Marketplace, which facilitates the connection between brands and influencers. So do not hesitate to create lasting collaborations with talents, who will be able to best represent your products.

Note that there are many other tools that allow you to target the best influencers for your influencer marketing campaigns.

5. Encourage user-generated content

In terms of marketing strategy, UGC (“User Generated Content”) is a key action for brand awareness. In addition to offering collaborations with influencers, you can also invite your followers and customers to show themselves using one of your products. This can take the form of a challenge or memes on TikTok. This type of content can quickly go viral on the app.

6. Promote your posts

TikTok offers Promotion, an advertising tool that brings videos to more people. Thus, the content will appear as an advertisement when subscribers scroll on the page ” For you “ notably.

To access this feature with an Enterprise account:

  • From your profile, click on the 3 lines icon at the top right of the screen,
  • Select Company set…,
  • Click on Promotion.

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