For 2 years now, the number of users has been steadily increasing on TikTok: more than 1 billion people are active on the platform each month. An ideal playground for brands, which are still few in number to try the adventure. Here are 8 accounts to follow to inspire your next social media campaign!
With 234,000 subscribers and more than 2.4 million total likes, Carrefour knows how to engage its community on TikTok. The brand offers a variety of videos, mixing humor, recipes, and tips, and sometimes collaborates with influencers such as the magician Maxime Tabart or the YouTuber Lorylyn.
Carrefour also promotes its employer brand, involving its employees: explanatory videos, friendly moments, etc. Content that highlights the values of the brand, and creates more proximity with audiences.
@carrefourfrance In what situation do you recognize yourself? 👀🛒😂 #crossroads #humor #races ♬ original sound – SquadCarrefour
On his account, Crocs mainly publishes videos highlighting his products. While we often hear that we shouldn’t talk too much about its products and services, otherwise it will tire its audience, the brand manages to do it brilliantly! The videos are original, neat and of good quality. The soundtrack is also very well done. Humorous videos also come to animate the account regularly. In total, Crocs has 509,000 subscribers and 3.1 million likes.
@crocs Thinking about vacation like… 🎥 @annaolala #croctok #crocs ♬ 오리지널 사운드 – Crocs
Fnac has implemented a very interesting content strategy on TikTok. The brand offers monthly meetings, hosted by influencers identified in niche sectors: Victoria Bennardi for literary recommendations, Hugo Décrypte for general culture videos, and Rémi Lou for tech news.
Innovative formats, which have already won 103,000 subscribers and accumulated 1.7 million likes.
@fnac_officiel Our new meeting #1minPourComprendre with @hugodecrypte! 💥 Today: trends from TV series! How much does a series manage to influence you on a daily basis? Your opinions ? 😊 #fnac #culture #seriestv #trends ♬ original sound – Fnac
This French skincare brand has also been able to establish itself on TikTok, thanks to a wide variety of videos: tutorials, behind the scenes, trends… Caudalie also stands out for the rhythm of its publications. In total, the brand has published 484 videos in less than 2 years, or one video every two days on average. A significant figure, much higher than the other brands mentioned in this article. Caudalie has 310,000 subscribers and 2.3 million likes.
@caudalie There are so many ways to use Beauty Elixir…#HowDoYouMist ??? ✨ #caudalie #beautytips #beautyelixir #settingspray #toner #refreshing ♬ A Thousand Material Gworls – Bobby Marks
The American fast food has found its audience on TikTok: Chipotle has 1.7 million subscribers and 36.1 million likes. The brand relies on TikTok trends, participating in trends, and focusing its content on humor. Chipotle also creates challenges, a format that is particularly attractive on the social network. For example, the challenge #ChipotleLidFlip generated 329 million views.
@daviddobrik #ChipotleLidFlip @chipotle #ad ♬ Flip – Future
On TikTok, Gucci perfectly broadcasts its universe: original sets, grandiose cinematics and product tests are regularly published. Another specificity: the brand shares videos of its various fashion shows on TikTok, in order to allow a younger audience to discover this fairly closed environment. At the same time, Gucci has also chosen to bet on a strong hashtag strategy. Thus, the published videos are accompanied by personalized hashtags: #GucciTown (the city built by Gucci in Roblox, which has a total of 12.2 million views on TikTok), #GucciBeauty (167 million views), #GucciBeloved (57.5 million views)…
The brand has 1.9 million followers and 16 million likes on TikTok.
@gucci Relaxed tailoring at #GucciLoveParade ♬ original suono – Gucci
7. McDonald’s France
McDonald’s strategy is also very effective: the brand relies on social network trends, associating a touch of humor. The company also offers challenges such as #CBOChallenge, which currently has 11 million views. Finally, McDonald’s takes advantage of this space to recruit new employees, and more particularly young people (a target very present on TikTok) looking for a student job, or a work-study program.
In total, the McDonald’s France TikTok account has 537,000 subscribers, with 6 million likes.
@mcdonaldsfrance No, but the intention is there. It’s good. #McDo #SpaceFilter ♬ A fantastic and fantastic echo space.(816737) – Uナギ
The favorite sports brand of the French has been able to integrate TikTok into its social media strategy. Decathlon offers informative content, with sports advice explained by professionals from different disciplines. The brand also offers immersive videos, as close as possible to sports competitions (handball matches, basketball, etc.). The quality of the videos offered has already convinced 74,000 subscribers and generated nearly 850,000 likes.
@decathlon The last advice from @Sarah Pignaud is the most important ⚠️ #fyp #pourtoi #mountain #bivouac #hiking ♬ I Can Feel It v3 – Nick Sena and Danny Echevarria